FREE 10-Video Series Reveals Exactly How to Unlock the Secrets to Crafting Compelling Sales Copy

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I offer personal insights and experience into copywriting to help beginners create, use and profit from their sales copy.

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13 Simple Methods of Marketing Your Copywriting Business

13 Simple Methods of Marketing Your Copywriting Business


​There are many creative ways and ideas that you can use to market your copywriting business, both online and offline to your customers. These ideas are simply guides and tools that you can loosely use in order to jumpstart your career path or add to the services that you already offer.
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Copywriting for Beginners

A Guide On The Basics Of Copywriting For The Web


​Although many people seem to think that writing effective copy for the web is easy, it isn’t. So if you want to ensure that your readers and your customers understand how your website works and what it can do for them, you need to produce good copywriting for it.
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copywriting mistakes

7 Copywriting Mistakes to Avoid


​​​Copywriting is undoubtedly one of the most vital skills one can possess in the business world. Not only is it useful for crafting sales letters, which is what people typically think of when they hear the word “copywriting”, but it is also invaluable for crafting emails for email marketing, for writing effective calls to action on websites, blogs, and social media, and many other uses.
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online copywriting

The Nature of the Offer — Focusing on Advantages


​​​A lot of businesses that sell a product (or service) mistake its "features" for "advantages" (the nature of the product) again and again. How come? Because they design features into the product. They don't, nevertheless, experience the advantages... Buyers do.
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3 Elements of Effective Sales Copy

3 Elements of Effective Sales Copy


​Effective sales copy elicits response from the reader and gets him to make a decision based on what he has read.
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5 Steps to Starting a Copywriting Home Business

5 Steps to Starting a Copywriting Home Business


​​A home business in copywriting can be started relatively quickly and easily, with a very low investment cost.
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What Copywriting Is and Is Not

What Copywriting Is and Is Not


​​Copywriting is a very specialized form of writing that requires certain skills, primarily that you are able to engage a reader, cause them to think about specific situations and motivate them into taking action based on providing them with a solution to an existing problem.
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content marketing

5 "Must Know" Copywriting Secrets that Guarantee Success


​​​Copywriters often disagree on whether a short sales piece with lots of white space is better or whether long and detailed is the way to go. The long and short of the debate is this... what type of buyer are you targeting?
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25 Copywriting Tips That Will Keep Readers Glued to Your Blog

25 Copywriting Tips That Will Keep Readers Glued to Your Blog


​​If you run a blog or website you understand the need for writing regular content. While this may sound easy, it is not always easy to come up with ideas of what to write about. Even then you need to know how to write a compelling blog post that will attract attention.
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Make Your Sales Copy Shine - 4 Simple Copywriting Tips

Make Your Sales Copy Shine - 4 Simple Copywriting Tips


​Copywriting, what is it and how come it matters? Well whether or not you've discovered it, you've read a few forms of sales copy at some time or another. You could be watching a TV commercial message, a net banner ad or simply reading a magazine insert, either way its copywriting.
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